PCM Magazine

While TV and newspapers remain dominant around the world, many consumers are developing a more nuanced approach to the media.Some 77% prefer to check several news sources rather than simply rely on one, a habit particularly evident online.Blogs are among the online sources that people are consulting, although few place ultimate trust in their content: 25% said they trusted blogs, with almost the same number (23%) distrusting them.Just 3% of all respondents said blogs were their main news source. The only exception to this trend was in South Korea (17%), where online news is highly popular.About one-third of South Koreans (34%) consider the internet to be their primary source of news, considerably ahead of the second-ranked US, where 14% choose to go online first.her character called Deathifier, bought a virtual treasure island for $26,500 (£13,700).The real person behind the character, an Australian gamer called David Storey, recouped his money within a year by selling land to build virtual homes as well as taxing other gamers to hunt or mine on the island.The sale of the island was in the Guinness book of World Records as the most virtual dollar ever spent.The sale of the space station in 2005 is the new record holder.